Big questions were asked of Michael Hanchett Hanson – author and founder and director of the Masters Concentration in Creativity and Cognition program at Columbia University around the theoretical aspects of creativity when we met for Part Two.
In part two of the interview, we focused on creativity in practice.
Michael explains why constraints are a core component in generating creativity, and expands on the invalidity the out of the box metaphor, discusses big ideas.
I use a classic quote from legendary ad man David Ogilvy to frame our discussion
We discuss how as we work creatively we not only produce work, but our point of view develops, our understanding of big questions deepens.
Michael draws on references to Monet, John Coltrane, Ian Curtis, Mozart, George Bernard Shaw, Elton John and Picasso as we discuss and dissect the role of passion, empathy, hard work, research, complex systems, forward and backward loops and how creating solutions for the future often requires us to mine the creativity of the past.
I hope you are stimulated by this episode of big questions on creativity with Michael Hanchett Hanson.
What we discuss
Constraints drive creativity – we draw on a past guest
Deviation amplifying techniques
David’s Ogilvy’s philosophy
Pat Stokes research on creativity and rats
George Bernard Shaw and The Fabian Society
Bill Bernbach from DDB
The importance of passions
The role of Empathy
Affect and Effect
The future is an idea
Neophilic version of creativity
The role of domain expertise
The role of talent
Creativity defined – hard work and talent
Links in the show