Gavin Fernie-Jones
Today I am joined by Gavin Fernie-Jones – a remarkable individual whose life story is a testament to embracing change, resilience, and the power of community.
Discovering his love of the outdoors in Peak District in the UK, he moved to the French Alps to manage chalets, before his entrepreneurial spirit led him to open a ski boot fitting business, But as he witnessed the creeping realities of climate change he began to take action through his One Tree At A Time initiative. This led to further initiatives like Citizen Friday and his growing Re-Action Collective.
As a self described reluctant leader Gavin is a proactive change-maker. Through initiatives like Citizens Fridays and the engaging community space that champions sustainability, Gavin and his team are not just talking about change – they are living it.
This is a conversation about transformation, and is proof that we can all take action, make choices, have impact and contribute to a more sustainable future. I hope you are inspired.
Timestamps
00:00 Introduction
02:21 Who is Gavin Fernie-Jones?
03:30 Gavin’s Childhood and Influence of Parents
03:50 Gavin’s Life-Changing Move to the Peak District
08:34 Gavin’s Career Path in the Outdoors
12:48 Gavin’s Entrepreneurial Journey in Ski Boot Fitting
18:53 Gavin’s Awakening to Climate Change
22:04 Gavin’s Efforts Towards Sustainability
28:33 Gavin’s Repair Day Initiative
29:32 The Birth of a Repair Day
30:15 The Impact of Unused Clothing
30:55 Setting Up One Tree at a Time
31:42 The Power of Reusing Ski Instructor Uniforms
35:08 The Unexpected Success of Rental Ski Gear
37:27 Building a Vibrant Local Community
38:52 The Challenges of Dealing with Clothing Waste
42:03 The Potential of Repurposing Unusable Fabric
53:58 The Creation of the Reaction Collective
58:21 The Future of Sustainable Fashion
01:03:03 The Value of Membership and Community
01:03:19 The Power of Free Participation
01:03:50 The Impact of Fees and Hierarchies
01:04:20 Exploring Anarchism and Distributed Power
01:04:38 The Role of Money and Obligation
01:05:10 Creating Something Different and New
01:05:21 The Future of Funding and the Collective
01:06:01 The Power of Serendipitous Connections
01:06:36 The Impact of Positive Action and Community
01:07:19 The Need for Funding and the Role of the Citizen
01:08:17 The Power of Distributed Organizations
01:09:01 The Citizen Story and the Role of Brands
01:11:50 The Role of the Citizen in the Reaction Collective
01:15:28 The Power of Disruptive Community
01:18:43 The Role of Brands in the Collective
01:26:43 The Emergence of a New Business Structure
01:32:36 The Power of Nature and Community
01:35:56 The Role of Film in Community Building
01:37:59 The Need for a Platform for Citizen Stories
Social Links
Linkedin Re-Action
Links in Show
