Ep243: 99pFilms – Revolutionizing Cinema with Community and Conversation

Ep243: 99pFilms – Revolutionizing Cinema with Community and Conversation

The Impossible Network with Mark Fallows
The Impossible Network
Ep243: 99pFilms - Revolutionizing Cinema with Community and Conversation

Today, I’m joined by Alex Fish, a trailblazer in social cinema and a staunch advocate for environmental and social justice. Alex’s journey from the bustling streets of London to the tranquil shores of Cornwall mirrors his quest for meaningful impact and community-driven change.

In this episode, we explore who Alex is as a human and what or who made him. We delve into Alex’s eclectic background, as a social butterfly in London, connecting with diverse cultures, to his transformative experiences in Malaysia, grappling with the real-world challenges of conservation, and the pivotal moments that led him to question the traditional paths of environmentalism.

At 29 min in we focus on Alex’s journey to founding of 99p Films, the social cinema venture that is more than just a business; but a movement. Through Its innovative model of ‘Breathe, Watch, Discuss, then Eat’ 99p Films aims to democratize cinema, making it a tool for building social and environmental awareness and community. Alex discusses the power of communal viewing, the importance of accessibility in the arts, and how 99p Films bridges the gap between entertainment and activism.

Alex’s story is a testament to the power of passion, adaptability, and the relentless pursuit of a better world. Alex’s  is a beacon of inspiration for anyone looking to make a difference through creativity, community, and a deep connection to our planet.

Thanks to Gavin Fernie Jones.

Now over to Alex 


00:00  Intro

02:41 Who is Alex : Social Butterfly to Environmental Advocate

06:00 The Transformative Power of Travel and Conservation

20:48 Redefining Cinema in the Pandemic Era

29:35 The 99p Films Experience: Breathe, Watch, Discuss, Feast

44:36 Building Community Through Intergenerational Conversations

53:37 Exploring the Power of Citizen Assemblies

54:19 The Impact of Media Polarization and the Power of Group Discussions

56:22 Embracing Fun and Creativity in Social Initiatives

57:09 Scaling Social Cinema Beyond Local Communities

57:56 The Journey of Expanding Social Cinema Internationally

59:19 Developing a Sustainable Model for Social Cinema

01:01:04 The Challenges and Solutions of Hosting Social Cinema Events

01:18:01 The Future of Social Cinema: Expansion and Content Creation

01:19:31 Inspirations and Influences: A Personal Reflection

01:22:20 Navigating Uncertainty and Overcoming Challenges

01:27:52 Recommendations for Personal Growth and Community Engagement


Social Links 




Links in the show


Nonflict book

Chasing the Scream Johann  Hari

Citizens book


Don’t Stop Here

More To Explore

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