Until the age of 38 Edward Molkenboer impacted people’s lives through the ads he created. Having launched his ad agency at the age of 18, and after 20 years of success Edward was hit by an existential realization that set him on a new path of impact; social not commercial.
In this episode Edward recounts that awakening moment and discusses the work he is doing now to leave the world a better place than he found it. ‘Something to which I think we all aspire.
Edward Molkenboer recounts his decision to leave his successful career in advertising to embark on a new path focusing on social impact. Edward speaks about his helping initiative of living on the streets for a week in the Netherlands; giving insight into the humanity and kindness he experienced, and the lessons learned. He also expands on his new social venture, the Social Impact Tour, a creative endeavor that shares emotional stories of those in need, leveraging the power of narrative to inspire people to help, and encouraging brands to support. Edward also underscores the importance of embracing change, stepping out of comfort zones, and the significance of spending quality time with loved ones.
Thanks to Caroline Arditti for the connection.
Time codes
00:01 Introduction
01:48 Who Edward is as a human?
03:05 What or who made him?
04:41 A Look Back at Childhood and Early Life
11:51 The Impact of Losing a Parent and Reevaluating Life
20:43 The Birth of the Social Impact Tour
22:15 A Bold Experiment: Living Homeless
29:29 The Power of Asking for Help
30:14 The Impact of Sharing Personal Stories
31:20 The Social Impact Tour: A Creative Approach to Raising Awareness
33:40 The Role of Businesses in Social Impact
36:12 The Power of Sharing Stories on a Larger Scale
38:26 The Role of Storytelling in Social Impact
39:36 The Reaction to the Social Impact Tour
40:47 The Future of the Social Impact Tour
44:44 The Power of Spending Time with Loved Ones
48:39 The Role of Action in Overcoming Doubts and Fears
52:15 The Importance of Taking Action and Stepping Out of Your Comfort Zone
52:33 The Power of Serendipity and Action
53:44 The Impact of the Social Impact Tour on Children
59:32 The Impact of Living with Dementia: A Potential Future Guest
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