Ep 228: Jon Alexander- From Consumer to Citizens; Unlocking The Power of Citizen-Led Change

Ep 228: Jon Alexander- From Consumer to Citizens; Unlocking The Power of Citizen-Led Change

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The Impossible Network
Ep 228: Jon Alexander- From Consumer to Citizens; Unlocking The Power of Citizen-Led Change

My guest this week is Jon Alexander, the author of “CITIZENS: Why the Key to Fixing Everything is All of Us,” and the co-founder of the New Citizenship Project; a strategy and innovation consultancy with a mission to catalyze a shift to a more participatory, citizen-led society and driven by a belief that, given the right opportunity, people can and will shape the things that matter to them for the better.

Jon began his career in advertising, working at agencies including BBDO and Fallon, making ads for some of the world’s biggest brands. However, Jon became disillusioned with the industry and realized he was caught up in a story he didn’t believe in: the consumer story.

Through his book and his organization, Jon advocates for a new way of thinking, shifting the dominant story of the individual in society from consumer to citizen; reframing the moment in which we’re living as a time of huge civic opportunity, emphasizing the world of possibility for countries, cities, organizations if they embrace the Citizen Story

Jon’s book may be the most important book I’ve read in years and I am convinced the story shift he’s advocating and fighting for will be pivotal if we are to overcome the meta-crisis we are facing as humans and as a planet. 

Now over to Jon

Social Links

Jon’s Linkedin 

Jon’s Twitter

NCP Twitter 

What we discuss 

00:00  Intro 

02:30 Who is Jon?

06:30 Who or what made Jon?

13:45 What Jon is working to achieve with Citizens Story

16:30 The subject story

17:40 Jon’s role 

20:00 Examples of the Citizen story is emerging

28:28 Discoverability of initiatives

30:35 Three key phases – naming, connecting and illustrating 

33:30 The Taiwan example 

36:30 The Steps people can take 

40:00 Other examples of Citizen story emerging 

42:30 The Tower Analogy

43:55 The Citizen Index 

48:30 Spreading the message

49:30 Growth and the Citizen story 

53:00 How to Market differently and consider growth

56:45 Growing Citizen agency

1:00:20 The 3 P’s – Purpose, Platform, Prototype

1:02:30 Jon on AI 

1:04:30 Designing AI from within the Citixen story

1:08:30 Citizen Story in the USA

1:13:00 Cooperatives role 

1:15:00 Emergence of Citizen story 

Links in the show

Citizens Book

New Citizen Project 

Audrey Tang 

PFG Doncaster 

Berkana Institute 

Citizen University 

How to Citizen 

Brian Eno

Marshall McLuhan

Sand Talk – How indigenous thinking can save the world  

Democracy Next

Braver Angles

Make America Dinner Again 

Ted Talk First Leader

Don’t Stop Here

More To Explore

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