027: Social Impact, Purpose and Power of Football – Ben Miller

027: Social Impact, Purpose and Power of Football – Ben Miller

Ben Miller is harnessing the latent power of football, from players to brands to create a strategic and systematic impact to improve lives.
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027: Social Impact, Purpose and Power of Football - Ben Miller

Born from Scottish and Irish parents, serendipity opened the door into a career in sports publishing and broadcasting until his desire for social justice led him to Common Goal; the social impact movement in global football. Welcome, this week’s guest Ben W.S. Miller. 

In this episode, we explore the role of Ben’s upbringing in driving down his early career path in publishing and sport. 

Traversing fifty countries across South America, Europe, Asia, and Africa, Ben recounts his experiences of witnessing the power of football to pause a civil war and bring communities together. 

Ben describes how this opened his eyes to the latent power of football and consider how it could be harnessed in a strategic and systematic manner to improve lives. 

Ben describes the mission, vision, and purpose of Common Goal and the challenges they now face as they try to inject social impact into the heart of this multi-billion dollar sport.

I hope you’re inspired by the passion, purpose and social impact vision of Ben Miller.

What we discuss:

The impact of his upbringing 

His early freedom to explore and play 

The development of his identity

His early desire to seek out a career where truth was central 

The impact of Brave New World 

How serendipity led him from teaching English in Venezuela to his first job in publishing

His transition into a career in sport via a move to Hong Kong in the early ’90s 

Moving back to London to work for Football Mundial and IMG 

His George Weah experience 

Realizing the power of football to bring communities together

His views on players forming Foundations 

Experiences with UEFA and FIFA 

Experience of attending the 2014 World Cup as part of a FIFA delegation. 

How Common Goal emerged 

The challenges he’s faced in building the Common Goal movement 

His vision for the next ten years

How curiosity served him 

His vision for education

And all our quick-fire question

Links to Social



Links in show

Brave New World Aldous Huxley 

Ben De Pear

Harper Collins


George Weah

Common Goal 

Jurgen Griesbeck

Street Football World 


Juan Mata

Megan Rapinoe

Alex Morgan

Book – Stephen King On Writing

Stef Curry 

Eric Cantona 

Erin McLeod

Don’t Stop Here

More To Explore

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